URBAN DECAY // Perversion Mascara Launch
To support the launch of Perversion Mascara, we wanted to come up with an idea that would generate lots of social activity while driving them to a landing page that would teach them about the benefits of using this mascara. Since the tagline for the mascara is "Bigger. Blacker. Badder.", the social team wanted to have people tweet in three words why they deserved to receive a deluxe sample of the mascara. In order to create an extra incentive and some added frenzy, I suggested that we randomly give away 5 "Black Tickets" to win a trip to LA to attend the Perversion Mascara Launch party.
Below are some of the assets I designed to support the contest and the launch. Click on an image below to see the full email.
