URBAN DECAY // Naked Heat Launch

At Urban Decay, we are no stranger to requests to change creative even if we are up against a deadline, or in this case a launch date. About a week before the launch of Naked Heat, the creative team was asked to develop a completely new design for the launch assets. They ended up choosing my design and implementing it across all of the web, social, merchandise units, posters, bounce back cards, and all additional promotional pieces.